This program was developed for the purpose of improving the economic position and competitiveness of the Michigan Blueberry industry.  This shall be accomplished by supporting research, education and promotion programs.  The goal for this program is to keep Michigan’s blueberry industry on the cutting edge of new technology as well as implementation of new research that keep Michigan Blueberry farmers economically viable in the world market into the future.  This program shall emphasize advancements in blueberry research, information delivery and Michigan industry-wide collaboration.